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University of Houston at Katy

University of Houston at Katy

Strategic Planning Steering Committee Tuesday, May 21, 2019

Attendance

Facilitator:

Judy Korb

Participants:

Jay Neal, Associate Vice President Academic Affairs, Chief Operating Officer, UH at Katy
Jagannatha (J.R.) Rao, Associate Professor, UH College of Engineering
Richard Phillips, Associate Vice Provost Outreach & Community Engagement, UH at Katy
Dan Maxwell, Associate Vice President for Student Affairs, UH
Kathryn Tart, Dean, UH College of Nursing
Marisa Ramirez, Senior Director, University Communications, UH at Katy
Joel Chavali, Student, UH College of Engineering

Meeting Notes

After reviewing data, strategic plans for Colleges of Engineering/Nursing, demographic study for Katy, facilitator Judy Korb outlined our goals for our discussion:

  • Discovery > list facts
  • Implications > relevance and analysis
  • Imperatives > action steps

These all will be critical building blocks as we craft a defining statement.

Expectations for UH at Katy:

  • Footprint for UH at Katy
  • 8,000 students (4K for UH/4K for UHV)
  • Junior/senior/Master’s/Doctoral programs
  • Programs that connect to regional industry
  • Compete with other universities
  • Engineering/Nursing are the programs that will be offered
  • Add additional programs
  • UH at Katy supports the colleges’ goals
  • Recruit underserved, new pipeline of students (new access)
  • Partner with community colleges and independent school districts
  • Become the university of choice
  • Produce a highly educated workforce (STEM grads)
  • Systems Center

Data Sources:

  • Nursing and Engineering Strategic Plans
  • Katy Economic Development Plans
  • Market analysis
  • Demographic/Economic Impact
  • Institutional reports
    • Key measurements
    • Progress reports from the colleges
  • Nursing state data
  • Industry report (largest employers)
  • UHV academic plan

Facts: What do we need to achieve goals/what are we committed to?

  • Known expectations
  • Current progress reports
  • Demographics
  • Industries
  • Programs
  • Facilities (limitations/growth potential)
  • Technology
  • Climate culture

SWOT Themes

Strengths Themes:

  • Demand based (meet the workforce needs)
  • Value added (reputation, location close to home, value to business, faculty, partnerships)
  • Brand
  • Greater access to Tier One degrees
  • Newness
  • Cost
  • Location

Weakness Themes:

  • Dependence on community colleges
  • Brand confusion with UHV
  • Sharing of resources between both universities
  • Sustainable funding
  • Sustainable growth
  • Awareness

Opportunities Themes:

  • Connecting to high schools (summer programs, 9-16 pathways)
  • Growth (programs, protecting territory, enrollment)
  • Defining our brand
    • Footprint in Katy
    • Establish UH as university of choice
  • Internships
  • Fundraising
  • Meeting workforce demands
  • Graduate & professional courses/certificates
  • Academy model

Threats Themes:

  • Other higher ed universities
  • Funding (scholarships, resources for students) to sustain what we are required to deliver
  • Growing too fast
    • Lack of mechanism to fund the next building
    • Lack of master land usage/growth plan
  • Not getting the expected enrollment
  • Culture at UHV