Strategic Planning Steering Committee Monday, September 23, 2019 - Tuesday, September 24, 2019
Attendance
Facilitator:
Judy Korb
Participants:
Jay Neal, Associate Vice President Academic Affairs, Chief Operating Officer, UH at Katy
Richard Phillips, Associate Vice Provost Outreach & Community Engagement, UH at Katy
Dan Maxwell, Associate Vice President for Student Affairs, UH
Marisa Ramirez, Senior Director, University Communications, UH at Katy
Beth Johnson, Executive Director, Public Relations & Community Partnerships, UH at Katy
Richard Phillips, Associate Vice Provost Outreach & Community Engagement, UH at Katy
Dan Maxwell, Associate Vice President for Student Affairs, UH
Marisa Ramirez, Senior Director, University Communications, UH at Katy
Beth Johnson, Executive Director, Public Relations & Community Partnerships, UH at Katy
Meeting Notes
Differences between UH at Katy and UH at Sugar Land (we cannot treat the goals as if they are the same)
Katy
- Clean slate
- Less emphasis on public-private partnerships
- Acreage
- Sharing facility with sister institution
- No foundation in Katy
- Concentration of energy companies
- Single location programs
- One building
- No library
- External amenities
- System property (advantages and disadvantages)
- Engineering academy
Sugar Land
- Limited by height (Katy can be higher, Sugar Land cannot)
- Community decision maker
- Inherited vs. Intention
- Sharing facility with tenant
- Distance from main campus
Goals
Growth
- Facilities, buildings, programs (particularly graduate programs), fundraise
Student Resources
- Increase/establish
- Academic support
- Financial aid/scholarships
- Career readiness
Partnerships
- District
- Media
- UHV
- Industry
- Community
- UH
Identity
- Communication plan that incorporates UHV
- Regular facetime with UHV and UH administration partners
- Create a UHV balance
What does growth mean?
- Enrollment to 4,000 (understanding that we cannot be responsible for UHV’s 4,000)
- Graduate vs. undergraduate (nursing vs. engineering)
- Explore, Establish, Innovate (moves us toward being very intentional
- Show that this is how UH does things in Katy
- Develop, Initiate, Create
- Establish, Identify
What needs to be done within the next three years>
- Economic impact study
- Community needs assessment
- “If we have _______, then we need______” With this kind of proposition we can better package what needs to get us there. Students, money, equipment, buildings….
- Develop a plan for student services
- Academic planning for programs
Grow enrollment to 2,000 students by fiscal year 2025
- Economic Impact study (1)
- Community/Industry study (1)
- Academic Plan (2)
- Strategic Enrollment Plan (3)
- Demographic Update (1)
- Support GPS
Expand and foster student life experiences at Katy
- Services/resources
- Career readiness
- CAPS
- FinAid
- First year experience
- Survey of Student Needs
- Service
- Co-curricular
- Satisfaction
Partnerships
- Develop partnerships that support the on-going development of UH at Katy
- Financial
- Political
- Academic
- Build relationships, partnerships and connections with key stakeholders in the Katy community to establish UH at Katy in the Katy community
- Friendship building
- Partnerships
- P16
- Chambers/EDC
- Media
Communication
- Establish
- Create approach
- Create clear identity for UH at Katy
- Create a systems communication approach for UH at Katy in a shared space within an academic year
- Create regular meeting with UH and System reps
- Map our guidelines for future communication efforts
- Create a strategic communication plan
- Create a framework for UH at Katy in a shared space with academic year
- Create a timeline for assets
- Create and convey marketing and communication for UH at Katy
Next Steps:
From our GOALS:
- Draw up initiatives
- With those, gather groups that would be responsible for the success of those initiatives
Do we need Key Priorities?
- Four pillars to build on?
- Aspirational, strategic
- Do these reflect the differences in Katy than in Sugar Land?
- Where did we get the data for our goal (be able to answer that question)
Defining Statement?
- Need to settle on one
Timeline?
- Steering Committee
- Provost
- VC/VP?
- Action steps